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Story Archives: Accent announces layoffs


Accent announces layoffs
posted E-mail Story E-mail Story | Print Story Print Story 
Accent Marketing announced Wednesday it would lay off most of its 340 employees effective March 7 due to its major client no longer needing services from the call center.

Accent Marketing's spokeswoman Kelly Hilton said late Wednesday that the company will look to replace the client and retain its workforce by March.

Accent Marketing opened in the old State Farm building in 2007 and provided customer service and technical support for Boost Mobile cell phone customers.

"Our client experienced decreased call volume and implemented some self-service options, and as a result, they have access care capacity and no longer need services provided at the (Monroe) contact center," Hilton said.

Accent Marketing made the announcement to its Monroe employees Wednesday.
The Monroe call center is the only Accent Marketing facility being impacted since it was the only one that serviced Boost Mobile.

Hilton said Accent Marketing is optimistic it can find clients to replace Boost Mobile. She said the company may look to add several small clients or go after a large client to fill this void.

"We are aggressively pursuing opportunities to replace work that's been lost," Hilton said. "We do have one other client that's serviced out of the Monroe contact center, so we would keep a small number of employees."

She said Accent Marketing has every intention to remain in Monroe.

"This community has been great for us, and we want to stay, so we're pursuing business opportunities to replace that work," Hilton said.

To bring Accent Marketing to Monroe, the Monroe City Council and Ouachita Economic Development Corporation each allocated $500,000 in 2007 as part of a local incentives package. The Ouachita Parish Police Jury also provided $250,000 while the city of West Monroe allocated $100,000.

The company boasted an annual payroll of roughly $11 million.


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