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'Tour Your Town' declared successful
The Monroe/West Monroe Convention and Visitors Bureau wrapped up its summer-long "Tour Your Town" game Monday.
Sheila Snow, CVB's communications director, said "Tour Your Town" helped showcase several local attractions all summer. It also introduced residents to activities that local residents may not have known were available in the Monroe and West Monroe area.
The CVB provided local residents with game cards and gave area attractions and restaurants stickers to place on game cards.
People had to eat at two restaurants and visit six attractions to complete their game card. Completed game cards were required to be turned into the CVB by 5 p.m., Monday, Aug. 31.
Snow said she gave out roughly 70 stickers to each of the restaurants and attractions in the beginning of the "Tour Your Town" campaign, which began in May. She provided more stickers to a number of places over the summer.
"We had several of our attractions run out of stickers a few times, so people definitely got out there this summer," Snow said. "We feel like it's been a huge success."
"We had a lot of people playing the game and the attractions were all super excited about it, so we're looking to do something again next year," she said.
This year marked the first time the CVB sponsored the game for local residents.
"We're excited about how it turned out and so far we've gotten some good feedback on how to make it even better next year," Snow said.
CVB plans to sponsor similar games each year to kick off Tourism Awareness Week, which is held the second week in May. Snow said these campaigns present a good opportunity to remind people of attractions and activities that are available in the region.
"A lot of times when people look for things to do and places to go, they look elsewhere, and many don't realize what we have in our own backyard," Snow said. "We've got some great attractions and some great resources. We've really got a lot, and once people start looking around here, they are reminded there's a lot of neat stuff to do," Snow said.
Snow encouraged local residents to pick up CVB's new visitors guide to find out more about local attractions, restaurants and activities.
In the guide, CVB described every locally owned restaurant in Monroe and West Monroe. Every boutique in the Twin Cities also is featured in CVB's new guide. It also includes a section for outdoor activities available in the area, such as parks, golf and the zoo. |
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