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Council to study national media agreement
The Monroe City Council will look into a proposed agreement with CNBC's "Inside Business" before giving final approval for Mayor Jamie Mayo to pursue the endeavor.
The city council introduced the cooperative endeavor agreement Tuesday during its regular meeting.
Several councilmen said they wanted to obtain additional information about the agreement before signing off on the project.
Mayo says the agreement would provide Monroe, as well as all of northeast Louisiana, exposure on national cable media outlets such as CNBC and CNN Headline News.
He said the media outlets were interested in filming aspects of the region due to "our recent economic development achievements."
"This is another tremendous opportunity for our city and region to be highlighted as we share many of our recent successes with the rest of the country," Mayo said. "Despite the national recession, we are experiencing the type of positive momentum that will enhance the opportunity for many more new prospects to inquire about and invest in our area."
The cooperative endeavor agreement includes a $19,700 marketing deal between the city of Monroe and the production team for CNBC's "Inside Business with Fred Thompson" show.
Under terms of the agreement, the production company would produce a five-minute feature to be included on the show, which will air one time nationally on CNBC, and 10 times regionally through a combination of CNN Headline News and other regional news networks in up to 15 markets. The segment also would be uplinked to nearly 2,000 newsrooms and broadcast facilities as a video news release.
"News of economic growth in Monroe has spread across the country very quickly," said Dr. Dwight Vines, Monroe's economic development coordinator.
"People want to know why it is occurring," Vines said. "It is in the best interest of future growth, that we share our story and tell others why Monroe and northeast Louisiana is a great place to live and do business."
Content of the five-minute segment would include information about the city, visuals of the city and interviews with city officials and others. It also would discuss why Monroe is an ideal location for both business relocation and expansion.
Other focal points will be local economic drivers such as CenturyLink, V-Vehicle, Gardner-Denver Thomas, the new Monroe Regional Airport terminal, University of Louisiana-Monroe, Grambling State University and Louisiana Tech University. |
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