The Ouachita Citizen: Story Archives: Local agency hones skills at Dallas trade show



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Story Archives: Local agency hones skills at Dallas trade show

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Local agency hones skills at Dallas trade show

posted Thursday, April 9th, 2009 @ 8:14 pm

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Staff members of French Creative Group, representing the advertising and marketing agency's advertising specialties division, InPrint Design, recently attended the Advertising Specialties Institute Show in Dallas.

The three-day event included a two-day trade show preceded by a full day of educational classes and seminars. The trade show featured 550 vendors showcasing thousands of the latest advertising specialty items.

Promotional products are key vehicles for extending a company's brand in business-to-business as well as business-to-consumer marketing efforts, according to Vici French, president of French Creative Group and its sister companies, including InPrint Design. InPrint Design supports French Creative Group's marketing programs by researching and securing specialty items that reinforce branding efforts for clients.

Attending the educational sessions were account executive and InPrint Design specialist Kristy Statham and Laura Malone, creative director. Classes ranged from advertising specialties database management to distributor-supplier relations and further strengthen the firm's status as an accredited ASI member.

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