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Story Archives: Fletcher acquires Bayou 92.7; converts radio station to FM talk


Fletcher acquires Bayou 92.7; converts radio station to FM talk
by Scott Rogers - posted Wednesday, May 14th, 2008 @ 11:45 amE-mail Story E-mail Story | Print Story Print Story 
Political consultant Lee Fletcher says there's a golden opportunity for a local FM talk radio station to succeed, which is why he jumped on the opportunity to acquire Bayou 92.7.

Fletcher, who also owns The Fletcher Group, an advertising agency, has already moved his talk show, Town Hall with Lee Fletcher, to 92.7, which will serve as the only Fox radio affiliate in the area.

He expects by Monday, June 2, to have his other lineups in place on 92.7. Those include his local programming of news and weather, as well as The Wall Street Journal report in the mornings, followed by Shellie Rushing Tomlinson's "All Things Southern" radio show, Dennis Miller's show, Fox News' Bill O'Reilly, and afternoon coverage of the Dallas Cowboys, including some game broadcasts during the season, and the Jerry Jones, Wade Phillips and Jason Witten shows.

Fletcher, who's a fan of the Saints and Cowboys, was unable to get Saints coverage since that programming is already on other stations in the area.

But he says the Cowboys organization was very interested in moving into the Monroe market.

"They've got a lot of fans here and I think it'll do great," he said.

Fletcher expects this format will be a unique and welcome addition that will garner a lot of new listeners once it takes off.

Currently, he is waiting on about 40 pieces of equipment which will be housed at The Fletcher Group offices in Monroe where the broadcasting will take place.

"We're going to build this thing from the ground up," Fletcher said.

He said his new venture is just the next step in a medium he has always admired.

"I've always had a big interest in radio, and when I ran for Congress in 2002, I had an idea to start a radio show called Town Hall," he said.

During that campaign, his show was broadcasted in Monroe and Alexandria.

"While the campaign didn't work out as I would have liked, some conversations came back to me that the radio show was well received," Fletcher said.

Fletcher eventually began his morning show and over the past year or so, he has enjoyed being able to provide information on a variety of subjects that people care about.

When Fletcher learned Bayou 92.7 was available for purchase, he didn't hesitate to enter into an agreement to acquire the station, which originally played contemporary music.

He just recently completed negotiations to become a Fox affiliate station where he will push Fox News and other Fox programming such as O'Reilly's talk show.

Another program he's excited about is one called "Super Moms," which will talk about the challenges of "being a caretaker of this world." The program will give tips on various aspects of being a mother such as child-rearing and budgetary matters.

Fletcher believes "Super Moms" along with the "All Things Southern" radio show will be immediate hits locally.

He also expects local residents will enjoy the local programming of news, interviews, discussions and especially weather.

Fletcher says there will be weather updates every 15 minutes and will strive to be the local weather source the region can rely on daily.

"I think people will respond to it, and I really believe the business community will like our local content because we'll give them a true business report and tell about some of the good news that's happening in the business community," Fletcher said.

"This is a trend all over America and more and more are switching to this format all over the country," he said. "People like things that are new, fresh and bold, and this station will have all of that."
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